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Baby wash

Gentle Skincare From Day One with Our 2-Step Routine of JOHNSON’S® HEAD-TO-TOE™ wash and NEW lotion

JOHNSON’S® HEAD-TO-TOE® wash and NEW lotion are hypoallergenic, paraben- and phthalate-free and designed to provide safe, gentle care for your newborn from the very first day.

Your baby's skin is up to 30% thinner than yours. That's why our 2-step bathtime routine is designed to keep your newborn's delicate skin soft and moisturized all day long.

Try JOHNSON’S® 2-step bath time routine to nourish your baby’s skin for 24 hours while stimulating his happy, healthy development.

Step 1

Start with a warm bath using JOHNSON’S® HEAD-TO-TOE™ wash to clean your baby without drying his skin.

Step 2

Follow with a gentle massage with JOHNSON’S® NEW HEAD-TO-TOE™ lotion to keep his skin moisturized for 24 hours.

"This was an easy choice as both a mom and a pediatric nurse. We use this product in the children's hospital where I work, and it's always great."
-Nicole B.

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